Strike Sense
Brand identity, product imagery, a website and a pre-order page for a clip-on hit sensor for Taekwondo sparring, built by a team of engineering students.
From CAD model to athlete
The team had a working prototype, a CAD model and a domain. Carson generated the product photography from that CAD model, so the sensor on the athlete keeps the real housing: the strap slots, the controls, the single red digit.
The team’s CAD model
The same sensor, on an athlete
The brand
A shield split blue and red, with the two S shapes cut through it. Special Gothic Expanded One for the wordmark and headlines, Poppins for everything else.
Aa
Special Gothic Expanded One
Count every strike.
Aa
Poppins
Train with precision. Real-time strike counting, no guesswork.
The website
A one-page site in Framer for dojo owners and instructors: what the sensor does, how it straps on, and a sign-up for the pilot program. This is the live site; scroll it.
View strike-sense.com
The pre-order page
Carson then designed a pre-order page in Framer with two doubts to answer: that Strike Sense is another electronic vest, and that the hit detection works. Its product shots came from the same CAD model.
“Carson and Gibbon Studio were very easy to work with. He really understands the business aspect of creating marketing materials, and focuses on how to target the exact demographic we needed at the time, while still leaving room to pivot in the future, which is exactly what we wanted out of working with them.”Abhinav Patel, Founder, Strike Sense